Netflix Will Not Show Crypto Ads in Coming Ads tier:
The giant American streaming service platform, Netflix is allegedly looking to begin a new advertising tier.
This new feature will be available in Australia and should go live before the year runs out.
However, the company will not support some marketing campaigns with political, gambling, and crypto contents.
According to Sydney Morning Herald,
Netflix had begun discussion with Australian advertisers to display ads before an episode, or a movie starts.
Some sources also revealed that the streaming service company might show advert even in the middle of shows.
A spokesperson said that decisions on how to introduce it are yet to be taken:
“We are still in the early days of deciding how to launch a lower priced, ad-supported option, and no decisions have been made. This is all just speculation at this point.”
It is clear that featuring ads programs on cryptocurrency, politics, and gambling contents is not on Netlix’s agenda.
Reports also revealed that the entertainment firm is considering restrictions on pharmaceutical products, too.
Meanwhile, previously at the end of 2021, Meta (formerly known as Facebook) enlarged the range of cryptocurrency adverts on its platform.
It was limited to 3 before the social network giant started accepting 27 licenses, which are publicly viewable on its policy page.
“Cryptocurrency continues to be an evolving space, and we may refine these rules over time as the industry changes. This includes adding eligible licenses to the list as they become available and after we have reviewed them,” the company stated back then.